Aiming to better align for quality and cost-efficiency in the third-person action category, Electronic Arts is moving to a globalized approach for its Visceral Games label, says general manager Nick Earl, who is helming the effort.

Since the success of the Dead Space brand, Visceral's own alignment has received a lot of EA's focus; Earl told Gamasutra earlier this year that Visceral wanted to tightly focus on a signature type of action title, aiming for a "rough estimate" of one title per year.

The studio itself, formerly part of EA Redwood Shores, received its own brand identity as something of a reward for its headway into the often-fraught arena of original IP, and now EA wants to keep that train moving by including other studios among the Visceral-labeled family.

"We moved into a genre structure about nine months ago inside of the Games label," Earl tells Gamasutra. "Inside the Games label, we went into a structure based on genres, where there are three group GMs -- one for the MMO group, another manages the driving and first-person group, and I manage action and strategy."

In addition to the next Command & Conquer title, which is not yet formally announced and described by Earl as "pretty far out," he says "the effort and energy at the moment is around building EA share in the action category... to achieve our mission of becoming number one inside of the action space."

So will this CNC game be better under new management?

Time will tell, sooner or later time will tell

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